Does the Music Matter?

The article came in!

Basically the article talks about understanding visitor's motivations to music festivals, using a study of Celebrate Fairfax! to obtain data. They looked at factors such as race and income. This information, while interesting and worth taking note of, is probably too specific to include in a paper about destination rock festivals.

The most relevant point that the authors point out is that while many of the people at music festivals are there for the music, a good amount are there for socialization reasons, such as a friend asking them to go.