Bowen, Heather; and M.J. Daniels. “Does the Music Matter? Motivations for Attending a Music Festival.” Event Management. Vol. 9, 155-164.
I’ve requested this article from the library, since we currently do not have access to this journal. I’m hoping it will arrive soon, since the abstract looks quite promising:
Abstract
Music festivals are unique special events that attract audiences for a variety of reasons; however, research exploring the motivations of music festival visitors is sparse. Recognizing the potential for music festivals to contribute to host communities, this study aims to explore motivations for attending a large, multi-day music festival. On-site visitor interviews were conducted at Celebrate Fairfax!, an annual music festival held in Virginia (USA). Cluster analysis of attendance motivations revealed four groupings of visitors, which were given the following names based on their patterns of motivations: "Just Being Social," "Enrichment Over Music," "The Music Matters," and "Love It All." These groups differed based on race, marital status, and household income. Marginal sex differences were also found. The results of this study suggest that music festival planners can use different marketing tactics to broaden a festival's appeal and that it is risky for event managers to rely on the music itself or a specific artist to draw large festival crowds. Equally important is creating a fun and festive atmosphere that offers ample opportunity to socialize and have new and nonmusical experiences.
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Hello,
ReplyDeleteI'm a student at a Swiss university, and I'm about to do my grad dissertation on the same topic. Actually, it will be a photography essay about festivalgoers and collateral activities at music festivals; yet, it will have to be supported by some theoretical research on the subject. I've been looking for the article that you posted on this page (“Does the Music Matter? Motivations for Attending a Music Festival.”) for a long time, but my university is not affiliated with the library/catalog that holds it. As such, I'm wondering if you still have it around and could possibly send it to me. I reckon it's been two years since you published this and the blog doesn't seem active anymore, still I hope you can help me!
If it's the case, please contact me at: hoovercorr *a*t* hotmail *d*o*t* com
Thank you,
Sabine